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A green cure for paralysis

It is tempting for the wind lobby to dismiss green pricing as yet another of America's consumer fads. Even worse, to believe its only achievement is to give consumers the impression that wind is an expensive option. Such cynicism is uncalled for. In the absence of a level market, green pricing is currently the only option in the US for getting wind turbines installed. What is important to realise in these early days is that the significance of green pricing and green marketing lies not in their ability to generate major wind projects, but in their potential for creating political good will.